Today, Small Businesses thrive on the Internet because of the wonderful opportunity that the e-market provides to these firms to propagate themselves successfully, which otherwise might have needed much more aggressive marketing strategies and more of a financial backing. The priorities when it comes to a small business are somewhat different. These are few of the things that are to be kept in mind when designing and developing web applications for the small business.

• Cost Effectiveness - Earnings to Cost ratio should be acceptable for all levels.

• Cost of Ownership and Maintenance should be kept reasonable.

• Database Management should be a prime issue, especially in cases where the database sizes tend to be huge.

We have thoroughly understood the needs of such firms, and are committed to providing good development and design solutions for the Small Business.

United Electronics has successfully designed and deployed the website www.barringtonsaddlery.com based on Yahoo Merchant Solutions for DeviceLinx, USA.
Yahoo Merchant Solutions is an e-Commerce service provided by Yahoo!. It is a suite of online tools for creating and managing an e-commerce websites, which includes site hosting, web authoring tools, and usage reporting.

The advantage of Yahoo Merchant Solution lies in that it provides the customer the flexibility to develop a sophisticated online store using services that best match his/her unique business needs. Yahoo Merchant Solutions provides reliability through Yahoo!'s robust server architecture and infrastructure. The Order Form pages on the customer's Merchant Solutions site are served through a secure HTTPS connection using industry standard 128-bit SSL v2/v3 encryption, thereby providing really high levels of security to all information passed on during transactions. Expandability is another prime attractive feature. Customers can add thousands of products to their inventories with no extra hosting or insertion charges.

The United Electronics team did a detailed research on various eCommerce solutions and finalized on Yahoo Merchant Solutions, because of the aforementioned reasons. Yahoo Merchant Solutions Extension for Dreamweaver was implemented to display the information at the site. Multiple interfaces were provided whereby a prospective customer can see the various product categories and the products listed under each category, their individual details like price, availability and preview images if the user so desires. To make things easier for customers, a shopping cart feature is fully integrated into the site, and users can add and remove products to/from it as they wish. All in all, ease of use and simplicity of design were the key factors kept in mind while designing the site. Yahoo Merchant Solutions takes care of background activities like calculating the total price, including applicable taxes, and shipping & handling charges.